TL;DR it's a waste of time and money
I know Noom has gained quite a bit of popularity with their "mindset change" approach but holy cow, please don't use this app.
I've seen quite a few dieticians drag it through the mud for their diet mentality in disguise but I thought they might have been exaggerating and wanted to try it for myself.
First of all, if you start doing your assessment online, you need to pay immediately. Apparently not over the app but even there, they're very pushy to get you a subscription. Not a fan already.
Now about me: I'm 5'2 and weigh around 140 pounds, BMI at 26. I have consistently worked out 5+ times a week for over 2 years and am very muscular, so even though my BMI says I'm slightly overweight, I'm physically completely healthy (confirmed by my doctor, I don't need to lose weight for health reasons). I also generally eat healthy, although I tend to be an emotional eater. Had two eating disorders based on that.
I answered Noom's questionnaire truthfully. They asked me the standard questions about height, weight and activity level, which I expected. I was also asked about my eating habits and why I eat. I set slow and steady weight loss plus creating healthy habits as my goal.
After filling out the questionnaire, I listened to some of their lessons about food psychology (not my cup of tea but might be helpful) and started to track my food.
This is where I immediately stopped using it. Not only do they color code foods in a way that clearly indicates that certain foods are totally bad for you (a no no in my book, this encourages unnecessary restriction and bad feelings about certain foods), they also gave me a limit of 1200 CALORIES.
Given my physical activity and high amount of muscle mass, my maintenance is at 2000 - 2100 calories (agreed upon with my own personal trainer). My sustainable weight loss is at around 1600-1800 calories, depending on what I'm feeling. Noom wanted me to starve myself in the name of weight loss. Hell no.
I wouldn't recommend anyone to use this app. Take that money, go to a dietician/personal trainer and invest your money into a professional, in person assessment.
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